It highlights your visual identity, tone of voice, and overall presence, helping to present a cohesive and professional image that reflects your company’s values and personality.
02
A social media mockup is a visual representation of how a design (like a post, profile, ad, or story) will appear on a specific platform such as Instagram, Facebook, or X.
01
A product focused mock-up displays how individual products are promoted across various platforms. It highlights key visuals, messaging, and layout, giving a clear picture of how your products will engage audiences.
03
The new identity helped give Bloom & Co. a unique and memorable wordmark. The new earthy colours help show the new sustainability approach the company is taking, whilst maintaining its elegance in floristry.
Results
The logo represents sustainable earthy tones with deep moss greens and earthy yellow colour scheme - whilst maintaining elegance with a hint of gold.
The blooming flower bud helps identify with the name of the company name of 'Bloom'.
The letter B is also seen within the flower head. Leading the viewer to further associate with 'B' and 'Bloom' and finally, 'Bloom & Co.'.
Inside the logo
Bloom & Co. – Boutique Florist Rebrand.
Create a full rebrand to reflect their transition to luxury floral design with an emphasis on sustainability.
Brief
I developed a bespoke wordmark and logomark, paired with an earthy palette and warm elegant but legible typography. The brand system supports print and digital formats seamlessly, providing consistency from storefront to Instagram. The logo and word mark are legible on a variety of backgrounds allowing the logo to be transferrable on to many forms.
Approach
How it looks?
Case Study: Bloom & Co.
Concept work
